Campbell’s Soup
Email Series

During my time at BBDO, I was responsible for the new content on the Campbellsoup.ca website, including Kay’s Corner, a monthly feature written from the perspective of Kay, an older suburban mom and a fictitious employee of Campbell’s. The column included recipes appropriate for the season or for that month’s holiday, along with some good motherly advice.

Featured here is a series of emails notifying subscribers that the website was undergoing some significant changes, and a letter of commendation from the President and CEO of BBDO for our team’s great work on Campbell’s.